4 TIPS FOR INNOVATIVE EXHIBITION/ TRADE SHOW MANAGEMENT

Aren’t visitors bored with the same Octonorm booths, similar rectangle brandings & buntings and similar registration set up in every exhibition that they visit across the world? Don’t we get enough opportunities to innovate and ideate newer things in the market space that is so cluttered with so many similar looking exhibitions? Why not create shell booth of different style and make? Why should the brandings be rectangle or square in shape? Why sh ...

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