Our Blog

4 TIPS FOR INNOVATIVE EXHIBITION/ TRADE SHOW MANAGEMENT

08/05/2018 Category: Events & Conference

Aren’t visitors bored with the same Octonorm booths, similar rectangle brandings & buntings and similar registration set up in every exhibition that they visit across the world? Don’t we get enough opportunities to innovate and ideate newer things in the market space that is so cluttered with so many similar looking exhibitions? Why not create shell booth of different style and make? Why should the brandings be rectangle or square in shape? Why should the ...

Read More

SELLING TO SENIOR CITIZENS IN A YOUTH DOMINATED MARKET

30/04/2018 Category: New Wave Marketing

We all know that India is a young country with over 65% of its population under 35 years of age. This is a peak time for the markets and industries in India with its huge population out there learning, working, earning and spending. For India it’s large and growing population has been an asset. Driven by the huge youth market, naturally the brands and marketers have cluttered the marketing mediums, e commerce platforms, Malls and retail outlets with youth f ...

Read More

CAUSE MARKETING IS AN OPPORTUNITY TO SERVE

16/01/2018 Category: Exhibitions & Trade Show Special

Events & Integrated marketing agencies of today are better placed to take initiatives to bring about those essential changes in the society. This is because these agencies are campaign specialists and have Digital Marketing and Social Media knowhow in-house. Cause initiatives ideally require extensive publicity through social media. Imagine a Brand helping to resolve Traffic Jams in your city by educating the public with the help Videos, Memes or empowering and e ...

Read More